How to Create a Winning Social Media Marketing Campaign

Did you know that Facebook is reaching 2.2 billion monthly subscribers? And that 4 million businesses pay for advertising on Facebook?

These are hard numbers to ignore if you're a business trying to gain some traction and grow as a company. Nowadays you're behind the curve if you don't have a social media marketing campaign for your business.

But creating successful marketing campaigns and running a social media campaign[...]

This Year's Best Content Marketing Ideas for Amazing SEO Results

With most small businesses devoting an average of $75,000 a year to digital marketing, measuring your ROI is a must.

If you've been paying attention to trends in marketing and search engine optimization, you know that content marketing is huge this year. If you're focused on content marketing ideas to boost SEO, you're on the right track.

Search engines use a tool called "web crawlers" to look at every site on the[...]

5 Marketing Myths You Need to Let Go of in 2018

Too many of today's business owners blindly follow the advice they find on social media. Just because a supposed thought leader shares something, they assume it must be true. They don't take the time to carefully examine the information they're being fed, to understand whether a claim is valid or a half-baked marketing myth that doesn't hold up under scrutiny. If you want to become a more intelligent business professional[...]

Marketing Trends 2018: How to Make Them Work for You

As a business owner, you have to wear many hats. One of these hats is being a semi marketing pro, especially since this is an ever-changing industry.

What works today may not work tomorrow. And new techniques you have yet to hear about may be the top method to use next week.

Staying abreast of the ever-evolving world of digital marketing is key to gaining and maintaining your competitive edge.

Let's take a look at[...]

Holiday Marketing Trends Every Small Business Should Pay Attention To

Businesses both big and small thrive during the holidays. The holidays are simply the perfect opportunity to grow your brand. This is the time of the year when people are most willing to part with their hard-earned money. Small business can take advantage of the holidays just as well as big corporations. Holiday marketing for small businesses involves being creative and paying attention to trends. This article lists six[...]

How to Improve Email Deliverability

Reckless email marketing is counterproductive, but spammers never give up. As a result, ISPs use aggressive strategies to tackle spam. Unfortunately, this makes things difficult for ethical email marketers. If you are an email marketer, email deliverability will always be a big challenge. That said, with the right strategies, you can still manage to reach your subscribers.

Build your mailing list honestly


5 Ways to Improve Your Website Traffic with Content Marketing

When it comes to marketing your products or services online, you need to be bringing a consistent stream of visitors back to your website. Whether you're attracting them through social media, forums or paid advertisements, your website is where all the magic happens.

Bringing a new visitor to your website means they can find more information about your company, what you offer, and how you can help -- all important steps in[...]

How to Grow Your Business with Pay-Per-Click Marketing

If you want to optimize your digital marketing plan so that you can enhance your profitability but don't know what steps to take, pay-per-click advertising will help. Once you have set up your campaign and have targeted the right keywords, you will position your content in front of hungry prospects who are already interested in what you have to offer. This will allow you to get the most from every penny that you spend on[...]

5 Things You Can Do To Improve Your Content Marketing Strategy

Content marketing is still one of the most reliable ways to drive traffic to your site and bring interest to your brand. The approach takes time and a lot of effort, but the payoff is always worth it. However, content marketing isn't easy. It takes a certain amount of skill to come up with content that is both discoverable and useful for your target audience. Here are five things to remember when creating content for[...]

How to Use Your Competitors to Improve Your Content Marketing

Building a brand, marketing a business and selling products online can be extremely difficult, especially for new businesses, as competition for the attention of customers is high. However, there are ways to use your competitors to improve your content marketing, SEO (search engine optimization) and boost your own marketing efforts. Taking a little time to analyze your competitors' websites and their content can give you[...]

5 Top Video Marketing Tools Your Business Should Be Using in 2017

Unless you've been living under a rock, you have probably heard that video is going to be an absolutely critical component of content marketing in 2017. Today's content consumer doesn't want to read blocks of text; they want their content delivered on their mobile devices in a quick and engaging manner. But where do you start with video marketing when you're not sure what options are available to you? To discover your top[...]

4 Easy Ways to Increase Your Online Sales This Holiday Season

Online shopping is continuing its rise in importance among shoppers of all ages this holiday season. With 46 percent of all shoppers saying that they plan on doing online shopping instead of going into physical stores, you have to have a solid online presence and understand how to catch as many of those shoppers as possible in order to meet your holiday shopping quotas.

If your store hasn't yet made the leap into the[...]

The 6 Crucial Steps in Any Digital Marketing Strategy

Inbound marketing presents the ultimate way to build up an engaged audience and a brand image that everyone starts talking about. With more power in the hands of the consumer than ever before, businesses need to work hard to build up their reputations and become thought leaders in their industries. It takes time to work your way up to recognition by way of content marketing, social media and other inbound marketing methods[...]

5 Tips for Marketing to Millennials

Accounting for almost a quarter of the total population and being more likely than any other age group to adopt new technologies, millennials present the most lucrative market of all. Young adults are also the driving force behind the changing consumer habits that are shaping the business world and, recognizing this, successful marketers are making millennials a priority or, at the very least, working to understand what[...]

10 Facts You Should Know About Approaching Local Leads

According to industry leaders, 70% of revenue for small and medium enterprises (SMEs) comes from local clients and businesses, though most sales come from referrals rather than from pursuing solid leads. Customers seek local vendors for products and services because it's convenient, so it's crucial for you to implement strategies that help you grow locally. Here are 10 facts about approaching local leads that can help[...]

Google Removes Right Column PPC Ads for Desktop Searches; Time to Adapt Your Online Marketing Strategy

As of February 19, 2016, Google stopped showing ads on the right hand side of its search results pages.

Google will now just show ads at the top and bottom of search results page. However, it may increase the number of top ads from three to four if the search query is "highly commercial". 

The phrase “highly commercial queries” is vague but Google stated that this will equate to approximately 2.5% of[...]

Improving Your #ContentMarketing ROI - 7 Top Tips Business Owners Need to Know

One of the savviest moves you can make as a business owner is to understand the importance of content marketing ROI. While some brands are churning out content in the hopes that something sticks, smart business owners are stacking the ROI odds in their favor. Knowing which steps to take to improve the success rates for your content allows you to double-down on the actions you know will work for your brand. If you want to[...]

How to Personalize Your Message and Reach a Targeted Audience

The speed of the internet means marketers are constantly looking to anticipate new trends. Trends can be subtle changes or noticeable shifts, but the clear advantage is for those that can act swiftly. While many marketers seek out methods and tactics that are brand new, most trends are based on proven methods that have worked across all types of businesses. A current trend, helping to achieve success for established[...]

Business Marketing - The 5 Types of Business Blog Posts You Should be Creating

If you want to improve your business outreach efforts this year, you can't beat the benefits of business blogging. Not only does business blogging boost your SEO, it also feeds your social media marketing efforts and fills your customer acquisition funnel too. If you've hesitated to begin a business blog for fear of having nothing to say, it is helpful to approach blogging by considering the different types of blog posts at[...]

E-commerce + Christmas - 5 Top Tips to Boost Holiday Sales

Your online business has been steadily growing all year. You're pleased with your current rate of sales, but know you need to pick up the pace if you want to reach your yearly sales target. Rather than just hope your sales totals are up over Christmas, you can take the bull by the horns (or should that be reindeer?) and maximize the chances of a phenomenal holiday selling season. If you incorporate the following five[...]

How To Create Exceptional Online Marketing Videos

There is no denying that videos are one of the most powerful tools in an online marketer's arsenal. A video's ability to engage viewers and elicit an emotional response is second to none. With an exceptional video, you can build your brand presence, generate tons of leads and even perform better on the search engines. However, before you start the cameras rolling, you need to know exactly how to create that kind of video.


Have You Heard About Inbound Marketing?

A new era is being formed and is opening all kinds of possibilities and results for marketing. Instead of buying ads, email lists, sending direct mail or other traditional marketing methods, inbound marketing focusses on creating compelling content strategies, advanced search engine optimization and active social media management to better position your company to be the ideal solution your customers are searching for, all[...]

Marketing Automation - Cruise Control for Success

Over the past few years, technology has enabled professionals and organizations to take their business to a whole new level. Marketing automation is one such advancement. Marketing and sales teams have been scrambling to understand and leverage this new technique to their advantage. The reality is that automating the marketing process is not a single technique. Instead, it is a number of techniques and technologies[...]

Inbound Marketing Via Social Media

The digital age opens up all kinds of possibilities for marketing and advertising. Inbound marketing uses social media to promote businesses and their products. Sites like Facebook, Twitter, Google+ and others which allow people to connect with each other are also powerful marketing and advertising tools.

The idea behind inbound marketing is to pull in customers by establishing a lively and informative social media[...]

How to Increase Audience Engagement in Marketing Videos

Marketing videos are a very powerful way to engage your potential clients and get visitors interested in what you are selling. Good videos can also increase your brand recognition and assist in lead generation. A successful video marketing campaign will help you gain targeted customers who come back to your site repeatedly, provided you use the right strategies.

The challenge is in knowing which strategies to use to[...]

5 Ways to Get More Subscribers for Your Mailing List

Despite the online marketing world's current obsession with social media, email marketing is still as important as ever. A well-maintained mailing list can bring your company a lot of business and greatly boost customer retention. However, it is often difficult to get people to sign up for your mailing list. Here are a few ways to get people to sign up to receive your emails.

The Opt-In Box

The opt-in box is the simplest[...]

10 Ways to Market Your Products Online

Do you have a fantastic new product that you're ready to start selling? Making money from your product is a great goal, but sometimes launching a new product can be difficult. Fortunately, there are a number of ways that you can market your products online that will quickly lead to great results and an increase in sales.

1. Write guest posts for bloggers

Did you know that many consumers turn to blogs as a way to find out[...]