If you're a content marketer or a small business owner, you know how tough it is to keep churning out great content. But publishing lots of material is essential if you want to build a good reputation and get found by customers. Luckily, if you've already got a catalog of blog posts, videos, and other content on the web, you don't always have to come up with new pieces from scratch. Instead, you can repurpose your existing[...]
Were last quarter's profits a little bit lighter than you would have liked?
Are you concerned that your competitors are consistently outranking you in search engine results?
Do you feel like you're just not making the kinds of connections with your target market that you'd like?
If so, then it sounds like it's time to give some serious thought to your SEO marketing strategy.
But why is SEO so important, and what can it[...]
Imagine walking into a mall that has as many shops as there are websites in the world. There are over 1.3 billion websites worldwide. Seems like you would get lost and frustrated really quickly unless there was a way to find what you needed quickly and easily.
The internet is like walking into a giant mall. You have access to every website. This means, if someone is trying to find a business like yours, it might be[...]
SEO, in general, can be quite a daunting prospect if you're trying to promote your business and be seen by a wider audience, and one of the main things that may confuse is keywords, the words or phrases that people type when they're searching for something on the internet. Unfortunately, it's not just as simple as sticking any old word that relates to your industry into your copy. If you want results, then you're going to[...]
If you are looking for a way to grow your business without spending a ton of money on your marketing campaign, you might be wondering what you can do to reach your goal. Standard marketing platforms will require you to pay an ongoing fee. If you would like to keep getting web traffic, however, search engine optimization can provide you with targeted visitors for years to come. Your goal is to get your website or blog to[...]
If you are searching for a way to enhance your profit so that you can grow your business, you might be wondering where to start. Many people opt for paid advertising campaigns to get targeted traffic to their websites, but doing so is not always the most effective method. The moment you stop paying for your marketing campaign, your traffic will stop, and you will have nothing to show for it. On the other hand, search engine[...]
What's the best way to prepare the health and success of your business in the long-term? How do you keep a steady (and growing) flow of new customers to your business without continuing to spend money on advertising or social media? Through the power of organic search!
Getting listed in one of the top spots on Google proves the success of your business. How do you get there? Through investing in a solid, strategic search[...]
When it comes to the SEO landscape, the only thing that's constant is change. Do you remember the good old days of guest posts and article directories? Tactics that used to send your pages soaring in the rankings are virtually useless today, and some outdated strategies can even get you in trouble with Google. Staying on top of the latest SEO trends is an exhausting task. While you can't slow down the pace of change, you[...]
Back in February, Google announced that an update would be made to its search engine to reflect the greater use of mobile devices. The update went live in April 2015, and since it’s announcement, it has caused some concern in the SEO community. It has been given the dramatic name of “Mobilegeddon” by some SEO gurus.
The rapid rise of smartphones and tablets means it shouldn't come as a surprise that[...]
Google is well known to change it's algorithms to provide the best possible search results to it's users. Over the years, Google has created new algorithms such as Panda, to stop content farms who put out poor quality content. In 2012, Google released it's next algorithm named Penguin. This new algorithm took into account sites linking to poor quality content. So if your site was spreading irrelevant or incorrect[...]
Google may seem like a complex search engine on the outside; however, if you dig deep and really learn how it works, it isn't that complicated after all. As long as you feed Google what it wants, any business website should be able to take advantage of a higher search engine ranking because of it.
Regardless of what industry you're in, these are things that every website owner should know about the biggest search engine in[...]
With around 600 adjustments to Google's algorithm every year, it's inevitable that SEO best practices are constantly evolving. Since the Panda, Penguin, and Hummingbird updates, every business trying to rank higher in search engine results pages (SERPs) has had their work cut out. While the changes have had a massive impact on how digital marketers tackle SEO, basic values like delivering valuable content and a friendly[...]