Pros and Cons of Using PayPal as Your Credit Card Processor

PayPal is probably one of the most convenient ways to take payments on your website. Sign up, verify your account and convert it to a business account -- that's all it takes to get started. In a couple of days, you'll be ready to take orders on your website. Even with its popularity, PayPal still has some downsides to its convenience. Before you decide to go with PayPal as your credit card processor, here are some of the[...]

5 Reasons People Are Abandoning Their Online Shopping Carts

Having your visitors get as far as the checkout and then losing them can be very frustrating, but it happens a lot more than most people think. According to comScore, around two thirds of shopping carts on retail websites are abandoned before a purchase is made, and while this is quite often due to comparison shoppers visiting without any intention of buying at that moment, there are a number of problems that could be[...]

5 Ways to Enhance User Experience with Your Website

We all want our websites to look as unique as possible whether it's to show off our creativity or give our brand a memorable image that sets it apart from the rest. However, the importance of functionality and user experience should never be put before flashy visuals and daring design styles. In order for a website to succeed, it also needs to have great content and an easily accessible design that people will find familiar[...]

6 Signs that It Is Time for a Website Redesign

The Web is a constantly evolving medium where trends come and go every year, technologies advance and tastes change, but it wasn't so long ago that simply having a website in the first place meant that you were ahead of the curve. If you rely on your website as a tool for establishing your business's presence online, then it is crucial that you take every step to ensure that your website stays up to scratch, particularly[...]

Have You Heard About Responsive Web Design?

You have probably noticed that more and more people are surfing the web and checking their email on mobile devices like tablets and smartphones. The explosion in the mobile device market has been hard to miss, and this has created some challenges for owners of online businesses.

The website that looks so great on a desktop or laptop computer might not be so easy to use on a smartphone or tablet. The smaller screen sizes of[...]

5 Reasons Why You Need a Mobile Website... Right Now!

1. Your Clients Have Smart phones or Tablets

Nearly everyone around you carries an Internet-connected device.  Maybe it's an iPhone, Android phone, iPad, Kindle or other tablet. Even some MP3 players such as an iPod touch have web browsers built into them.  More then 2 billion of the world's population is connected to the Internet, and one-half of them have mobile devices that are Web enabled.

No longer do your[...]