A new era is being formed and is opening all kinds of possibilities and results for marketing. Instead of buying ads, email lists, sending direct mail or other traditional marketing methods, inbound marketing focusses on creating compelling content strategies, advanced search engine optimization and active social media management to better position your company to be the ideal solution your customers are searching for, all while keeping your customers interests in mind.
The success of inbound marketing is measured in terms conversion, that is, the number of times a visitor to an online page actually initiates interaction, by following a call to action, subscribing to your e-mail newsletter or filling out a form. It's important to provide multiple different ways for your visitors to further interact with your company.
How It Works
1. Attract more qualified prospects through SEO (search engine optimization), social media, quality content and a customer motivated website.
2. Convert your prospects into promising leads using targeted landing pages, proven calls-to-action, lead capturing forms and integrated contact manger.
3. Nurture your leads into customers through advanced email marketing, detailed campaign reporting, marketing automation and a CRM (customer relationship management) system.
4. Generate more sales from satisfied customers using customer insight surveys, deals and promotions, customized lead nurturing and conversion optimization.
By establishing the right goals and strategies that will be relevant and attract the right kind of prospects for your business in the beginning, inbound marketing will help you generate the sales and receive results your company has been striving for.